ABOUT THE BRAND
Founded in 1995, DITA reinvented eyewear by transcending its conventions, creating a discreet luxury with product ranging from bold character frames to new interpretations of timeless shapes through innovative technology. DITA has had the pleasure of serving the world’s most discerning clientele, and forging singular relationships within culture, style, sport, and entertainment. With over 20 years experience, DITA’s expertise is unparalleled, earning a coveted reputation as a true leader in optical innovation.
DITA sunglasses and opticals are an expression of beautiful, smart design and understated elegance. DITA‚Äôs eyewear is influenced by frames that were fashionable in the 50‚Äôs through the 80‚Äôs, still the frames are designed with modern materials and a contemporary fit in mind. Another appealing feature of DITA eyewear is the subtle logo on the glasses. DITA designers have one view: they don't see things as they are, they see things as we all are.