ABOUT THE BRAND
Radically experimental eyewear brand Gentle Monster was founded in 2011 with the ambitious objective of crafting the perfect pair of frames. They strive to astonish the world with their main five focuses: product, space, styling, culture redesign, and technology. The South Korean label has established itself firmly on the cutting edge of contemporary eyewear innovation.
Gentle Monster is a designer brand that constantly develops itself under a philosophy of high-end experimentation. Architectural frames are rendered in unconventional materials, from sleek titanium and acetate to ceramic and monel alloys, with vibrantly saturated lenses up the ante of avant-garde styles. Gentle Monster collections draw inspiration from the realms of urban design, photography, art, and philosophy alike, with each pair of sunglasses and optical glasses embodying the tensions between irreverence and sophistication, fragility and strength, past and future.